Digital media features in every aspect of the traditional media whether as part of the infrastructure or as content provider. Digital technology is enhancing, developing, and in some cases even supplanting traditional media.
Programme commissioners are increasingly interested in ideas which demonstrate potential for multi-platform development ie on television, online, or for mobile devices.
The UK video games industry has been a major success story with strong specialist teaching and a number of employers in games development setting up bases here. Check Creative Skillset for more insight into a career in video games.